Ciptadana Sekuritas
Bluechip : Redesigning for Efficiency
Revamp and restyling into modern base Application
June 2024
Ciptadana's Bluechip stock trading app required a UI/UX revamp to modernize the interface and improve usability. This case study explores the research and redesign process aimed at enhancing efficiency, reducing click waste, and delivering a seamless trading experience for users in the evolving financial landscape. This case study explores the revamp of Ciptadana's Bluechip stock trading app, focusing on modernizing the UI and enhancing user-friendliness.
SERVICES
As the Product Designer, I conducted research, redesigned layouts, created prototypes, and collaborated with stakeholders to deliver an optimized trading experience.
Bluechip App UI Revamp
Enhance app usability by reducing click waste and optimizing navigation
Conducted comprehensive research to redesign layouts and introduce new pathways that streamline the trading experience.
Delivered a user-focused revamp prioritizing intuitive design, personalization, and trading efficiency.
User-Centric Innovation
main brief example
Conducted pain point analysis, user flow mapping, and interactive prototype validation to craft optimal design solutions.
Employed an iterative, research-driven methodology to develop an interface harmonizing familiarity and cutting-edge features tailored to user needs.
Streamlining the Trading Journey
Redesigned critical pages including login, trade, portfolio, and wealth management, integrating user feedback and data insights.
The journey began with comprehensive user research through app reviews and interviews, revealing key pain points and opportunities. These insights guided the creation of strategic wireframes and user flows, followed by interactive prototypes for real-world validation. Through continuous iteration and user feedback, the design evolved into an efficient, intuitive trading interface that resonated with our target audience. Process Breakdown: Deep user research through reviews and interviews Strategic wireframe development for optimized flows Interactive prototype creation and testing Iterative refinement based on user and stakeholder input This user-centered approach ensured every design decision contributed to a seamless, engaging trading experience.
Empower users with a clean, efficient interface that enhances understanding and control while reducing cognitive load.
An Empowering Trading Experience
The revamped app boasts streamlined login, intuitive trading features, customizable wealth tracking, and contextual guidance.
The final design delivers a user-centric trading platform balancing simplicity and powerful features, laying the foundation for future enhancements.
Product Images
