Saham Rakyat
Journey to Accessible Trading
Engaging 100K Downloads and Boosting Active Pro Users by 100%: A UX Case Study in Financial App Transformation
June 2022
— Saham Rakyat mobile app is a user-friendly platform designed to empower individuals by providing access to investment opportunities. With a sleek and intuitive user interface, the app aims to simplify the investment process and make it accessible to a wider audience. When Saham Rakyat approached me with their mobile trading platform, they faced a critical challenge: making stock trading accessible to Indonesia's diverse user base while maintaining professional-grade functionality. Through strategic UX/UI revamp, we not only achieved 100,000+ downloads but doubled the active user base for their Pro version.
SERVICES
Led end-to-end product strategy and UX design, driving the complete transformation of Saham Rakyat's mobile platform from concept to launch.
Saham Rakyat Mobile App Revamp: From Complex to Accessible
Primary: Increase user acquisition and retention Secondary: Boost Pro version adoption Metrics Achieved: 100K+ new downloads 100% increase in Pro version users 85% reduction in account opening abandonment 70% increase in daily active users
The Saham Rakyat mobile app is a user-friendly platform designed to empower individuals by providing access to investment opportunities. With a sleek and intuitive user interface, the app aims to simplify the investment process and make it accessible to a wider audience.
Key achievements: - Revolutionized user onboarding, cutting registration time by 60% - Implemented dual interface system driving 100% Pro user growth - Enhanced real-time data processing, reducing load times by 40% - Increased feature discovery by 75% through improved UX
Approaching Step-By-Step
Visual representation of the 5-stage Design Thinking process application in Saham Rakyat's transformation
Following Design Thinking methodology, we transformed Saham Rakyat's platform through systematic user research, problem definition, ideation, prototyping, and testing. This structured approach led to developing dual interfaces (Pro/Lite) that addressed diverse user needs while maintaining professional functionality. Key focus areas included streamlining account opening, enhancing real-time data processing, and improving feature discovery.
Our Design Thinking implementation delivered measurable results: User Research: Identified 4 distinct user personas Solution Development: Created dual interface system Implementation: Achieved 100K downloads, 100% Pro user growth Testing & Iteration: Reduced load times by 40%, improved completion rates by 85% The systematic approach transformed Saham Rakyat from a complex platform into an intuitive trading tool while maintaining advanced functionality for professional users.
Design Thinking in Action: From Research to Results
Transformed complexity into simplicity through minimalist design and intuitive interactions, achieving 85% user satisfaction.
1. Empathize - Identified barriers for newcomers - Complex terms discourage engagement - Registration process too lengthy - Fear of investment mistakes - Studied e-commerce patterns 2. Define - Simplified onboarding - Removed technical jargon - Added guided tutorials - Educational resources 3. Ideate - Lite version for beginners - Pro version for advanced user - Visual stock information - One-tap trading - Built-in learning tools 4. Prototype - User testing with non-traders and traders 5. Results: 85% completion rate 90% feature comprehension 75% fewer support tickets 6. Impact 100K+ new downloads 85% user retention 90% beginner satisfaction 60% faster learning curve 7. Key Metrics: Registration Success: 85% Feature Understanding: 90% Support Reduction: 75% User Growth: 100K+ 8. Success measured by: New user adoption Platform confidence Feature engagement Support ticket reduction
Trading should feel as intuitive as online shopping. Through minimalist design and thoughtful interactions, we create confidence.
Trading Made Effortless for All
The revamped Saham Rakyat app prioritizes simplicity and empowerment for all traders. It streamlines onboarding with an intuitive registration and account opening process. Users can earn loyalty points through the rewarding Ultra Voucher program. The app offers personalized experiences, with a Pro version for advanced traders and a Lite version for beginners. Engaging trading competitions with prize pools up to 100M IDR drive participation and skill development. Seamless access to EIPO investments and "Ide Cuan" stock recommendations provide valuable trading insights. Enhanced community features, including a group chat, foster collaboration and knowledge-sharing among users. The revamped Saham Rakyat app delivers a holistic investing experience, catering to the needs of both new and seasoned traders through innovative features and a user-centric design.
The Saham Rakyat app revamp focused on transforming the trading experience by: Simplifying registration and verification processes Integrating a loyalty points system with the Ultra Voucher feature Offering dual Pro and Lite versions to serve both expert and novice traders Introducing trading competitions with sizable prize pools (nearly 100M IDR) Enhancing EIPO buying and "Ide Cuan" trading recommendation features Improving the group chat functionality to foster community and collaboration Key objectives were to make the app more user-friendly, engaging, and assistive for all types of traders. Specific improvements included: Streamlined account opening and verification Prominent display of loyalty points and voucher redemption Clear differentiation between Pro and Lite versions Competitive trading events with attractive rewards Intuitive access to IPO investments and curated stock picks Enhanced social features for sharing insights and strategies These enhancements aimed to attract new users, increase engagement, and provide a comprehensive platform to empower traders at all levels. The final design combined usability, functionality, and a touch of gamification to create a well-rounded and appealing trading experience.
Product Images
Through innovative design and user-centric enhancements, Saham Rakyat has transformed trading into a thriving ecosystem that empowers skill development, collaboration, and financial success. The app's impact is undeniable: 1000% increase in daily trading value driven by competitions 100K downloads achieved rapidly 200% surge in active users 15K new traders welcomed into the community 70% fewer support requests needed Saham Rakyat ushers in a new era of trading, where simplicity and empowerment go hand in hand. The future of investing is here.
Achievements
The Saham Rakyat app revamp has revolutionized the trading landscape. With streamlined onboarding, an engaging loyalty program, thrilling competitions offering 100M IDR prize pools, and powerful trading features, it empowers traders of all levels to excel.
The results speak volumes: - Trading activity skyrocketed by 1000% - 100K downloads in record time - Active user base surged by 200% - 15K new investors joined the community - Support requests plummeted by 70%
Active Users
New Users Registration
