Halosis
Halosis Chat Integration Platform – Align Your Business, Track with Finesse
Unifying Communication Channels for Seamless Business Operations
Aug 2023 - May 2024
In today's fragmented digital landscape, businesses struggle to maintain cohesive communication across multiple platforms. As Associate Product Manager at Halosis, I led the transformation of our chat integration platform into a powerful business hub that unifies messaging, tracking, automation, and analytics in one seamless ecosystem. The result? A groundbreaking solution that delivered a staggering 500% increase in conversion rates for our clients.
SERVICES
- Associate Product Manager
Project Challenge
Project Objective : - Create a unified platform that integrates all communication channels (WhatsApp, Instagram, email, marketplaces) - Develop intelligent automation tools that reduce manual response time by 75% - Build comprehensive analytics capabilities to track performance across all channels - Implement a flexible architecture that supports custom integrations for diverse business types - Deliver measurable ROI through increased conversion rates and operational efficiency
Businesses today operate across a multitude of digital channels—Meta platforms, marketplaces, email, websites—creating communication silos that fragment customer journeys and complicate team workflows. Our challenge was to transform Halosis from a simple chat tool into an intelligent business nerve center that could seamlessly integrate these disparate channels while providing powerful automation and analytics capabilities.
At Halosis, I led the transformation of our integrated chat platform as Associate Product Manager, delivering exceptional results through disciplined agile implementation. Working with a rigorously structured weekly sprint cycle—requirements gathered by Friday, stakeholder approvals Monday, retrospectives Tuesday, sprint planning Wednesday, and demos Thursday—I coordinated three cross-functional teams to achieve remarkable outcomes. The enhanced platform unifies communication across WhatsApp, Instagram, email, and marketplaces while offering powerful automation, analytics, and specialized tools for diverse business types. By conducting comprehensive research across 5+ competitors and implementing data-driven design strategies, we achieved a 500% increase in conversion rates, 30% faster project delivery, and maintained 100% client retention. My role encompassed gathering requirements from multiple sources, creating detailed user stories, facilitating cross-team collaboration, and ensuring continuous alignment with business objectives. This project exemplifies how the right balance of technical expertise, process discipline, and user-centered design can transform business communication from fragmented interactions into a unified, intelligent ecosystem that delivers measurable ROI.
Data-Driven Agile Methodology
Streamlined One Week Cycle
As the Associate Product Manager leading this initiative, I implemented a rigorous agile framework with tightly structured weekly sprints. Every Friday, we solidified requirements gathered from multiple sources—QA insights, client feedback, and internal admin users—creating a clear development roadmap. Mondays were dedicated to stakeholder approval, Tuesdays to retrospectives and technical planning with our tech lead, and Wednesdays to sprint planning. Thursday product demos ensured continuous alignment with business goals and user needs.
The key to our success was the comprehensive market research I conducted across 5+ competitors, giving us unprecedented insight into both market gaps and customer pain points. This research directly informed our product roadmap, allowing us to prioritize features that would deliver maximum impact. By bringing together cross-functional teams—development, design, and QA—under a unified vision, we achieved 30% faster project delivery while maintaining exceptional quality standards.
Streamlined Development Cycle
Our implementation followed a tightly choreographed weekly rhythm. Requirements gathering concluded by Friday, providing a clear vision for upcoming work. Monday stakeholder approvals ensured business alignment, while Tuesday retrospectives allowed for continuous process improvement. Wednesday sprint planning sessions set clear development goals, and Thursday product demos gathered immediate feedback for refinement.
My role as Associate Product Manager required precise coordination between business stakeholders and technical teams. I translated complex business requirements into clear user stories, each with defined acceptance criteria that guided development. By facilitating communication between three cross-functional teams, we eliminated bottlenecks and maintained development velocity. The rigorous yet flexible structure allowed us to rapidly adapt to changing requirements while consistently meeting delivery timelines.
Our philosophy centered on simplicity with power—maintaining the familiar ease of chat interfaces while building sophisticated business capabilities beneath the surface. Each feature was designed to reduce friction, eliminate manual steps, and provide clear visibility into business operations.
Comprehensive Communication Ecosystem
The enhanced Halosis platform delivers a complete business communication solution, unifying channels, automating workflows, and providing actionable analytics—all while maintaining the simplicity of chat-based interactions.
The Halosis Chat Integration Platform project represents a significant achievement in business communication technology. As Associate Product Manager, I spearheaded the transformation of our platform into a unified communication hub that seamlessly integrates WhatsApp, Instagram, email, and marketplace channels. Through rigorous implementation of agile methodology—with a structured weekly sprint cycle of Friday requirements gathering, Monday approvals, Tuesday retrospectives, Wednesday planning, and Thursday demos—I coordinated three cross-functional teams to deliver exceptional results. Our data-driven design approach, informed by comprehensive analysis of 5+ competitors, yielded remarkable metrics: 500% increase in conversion rates, 30% faster project delivery, and perfect client retention. The enhanced platform now offers businesses powerful capabilities including intelligent automation, advanced analytics, agent performance monitoring, multi-vendor management, and specialized integrations for diverse business models—all while maintaining the simplicity of chat-based interactions.
Product Images
This project demonstrates how strategic product management combined with disciplined development processes can transform everyday business communication into a powerful driver of growth and efficiency. By addressing the fundamental challenge of fragmented digital channels, Halosis now enables businesses of all sizes to provide seamless customer experiences while gaining unprecedented operational visibility and control. The platform's success across various industries—from retail and e-commerce to foodservice and booking services—validates our core philosophy: "SIMPLE INVESTMENT, MASSIVE IMPACT." The experience reinforced my conviction that the most effective digital solutions balance technical sophistication with user simplicity, and that product success comes from the alignment of development processes with clear business objectives. As businesses continue to navigate increasingly complex digital ecosystems, solutions like Halosis that unify, simplify, and amplify communication will be essential to maintaining competitive advantage and delivering exceptional customer experiences.
Our Apps Feature and Achievements
500% Conversion Rate Increase. This remarkable improvement was achieved through multiple strategic enhancements & 30% Faster Project Delivery. This efficiency improvement was achieved through systematic process enhancements:
Conversation Rate : 1. Cross-Platform Integration: Developed seamless connections between Halosis and clients' existing platforms, creating a unified communication ecosystem that captured previously lost conversion opportunities. 2. Strategic Notification System: Implemented customized notification workflows that alerted clients to potential sales opportunities across all their platforms, consolidating these interactions within the Halosis environment. 3. Outbound Messaging Capabilities: Guided clients in proactively engaging customers through structured outbound campaigns rather than relying solely on inbound inquiries, dramatically increasing engagement rates. 4. Broadcast Stability Improvements: Enhanced the reliability and deliverability of broadcast messaging features, allowing clients to easily implement conversion-focused campaigns at scale. 5. Infrastructure Optimization: Ensured the Halosis platform maintained exceptional performance even during high-volume periods, eliminating technical barriers to conversion. 6. Open API Development: Created comprehensive API solutions that allowed clients to integrate Halosis functionality directly into their proprietary applications, expanding the platform's reach and effectiveness. Faster Project Development : 1. Structured Error Documentation: Implemented a comprehensive system for tracking and categorizing errors, creating clear visibility into development priorities. 2. Requirements Scope Management: Developed a formalized process for documenting scope, providing QA teams with clear benchmarks for testing and validation. 3. Timeline Benchmarking: Created standardized timeline expectations for different feature types, allowing for more accurate sprint planning and resource allocation. 4. Feature Documentation: Established detailed documentation for all platform features, ensuring development continuity and reducing onboarding time for new team members. 5. Platform-Specific Cataloging: Maintained separate documentation for each integrated platform, ensuring development remained focused and comprehensive across all integration points.
Conversion Rate Increase
Faster Product Delivery
